Got ideas of services you would like to deploy in WeChat asap? Have basic knowledge of Javascript and want to experiment with this framework? Got lost in the Google translation of the doc? Need a small boost to decrypt what is possible or not? Hello and welcome. We believe that these hackers may find quick-wins if they dare to give it a try. Nevertheless Tencent is investing unprecedented resources into the adoption of this channel, building momentum, and opening opportunities to the first-movers. Indeed the framework provided to developers is only at infancy stage, still limited, and honestly a bit frustrating. There is large debate – and many clickbaits – about how practical these apps are. Open, use, share, done! Yes, it's not perfect. Embedded apps which require no download, no install. It does not store any personal data.China’s top messaging app WeChat rolled out something quite radical: mini-programs. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Beyond offering users a centralized portal to browse and book travel tickets and hotel rooms, Qunar’s “Live” feature introduces destinations and hot deals to audiences. In China, e-commerce and live streaming are increasingly intertwined, a point reflected in the Mini Program functions of online travel agency Qunar. Here, we highlight leading examples of Mini Program functions across e-commerce, way-finding, gaming, translation, and gift cards. In short, the versatility of Mini Programs have made them essential for companies connecting with Chinese audiences irrespective of industry. This expansion of usage speaks to both the sheer volume of programs - more than 1 million - and the ever-growing number of brands, businesses, and cultural organizations creating Mini Programs to serve specific consumer needs. Mini Programs are fast becoming equally ubiquitous as the preferred destination for Chinese consumers to execute a panoply of digital functions.īy the end of April, Tencent’s non-downloadable apps housed inside WeChat boasted 400 million daily active users with the average number of Mini Programs used by WeChatters increasing by 98 percent. WeChat’s place as China’s messaging platform of choice is long-established. This article is part of a series looking at Mini Programs, check out the other stories here.
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